{"title":"The First Chapter","description":null,"products":[{"product_id":"haven-dress","title":"Haven Dress","description":"\u003ch3\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eMeet the Haven Dress\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cstrong\u003eThe Craftsmanship\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eCrafted in textured cotton slub, the Haven Dress celebrates the beauty of natural texture and considered construction. Its softly structured finish and subtle sheen create an understated sense of luxury, designed to feel as effortless as it looks.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cstrong\u003eThe Silhouette\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eThe Haven Dress features a refined, full-length A-line silhouette with a defined waist and gently flowing skirt. Clean panelled construction creates structure through the bodice while allowing the skirt to fall with graceful movement.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cstrong\u003eThe Collar \u0026amp; Neckline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eA sculptural notched collar brings a tailored sensibility to the feminine silhouette. The deep V-front neckline adds a sophisticated, elongated finish while keeping the overall design effortlessly elegant.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cstrong\u003eThe Back Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eThe back reveals an alluring open-back design, framed by delicate crossed straps that meet at the neckline. A softly curved back opening creates an elegant contrast against the structured waist, while the clean center seam adds definition to the silhouette.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cstrong\u003eThe Finishing Touch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003eFinished with a discreet back closure and carefully placed panel seams, every element of the Haven Dress is designed to balance timeless tailoring with quiet femininity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e“Slip into the Haven Dress, and find your own kind of effortless elegance.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42863137194069,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42863137226837,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42863137259605,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/files\/IMG_7004.png?v=1786525813"},{"product_id":"stone-set","title":"Stone Set","description":"\u003ch3\u003e\u003cem\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eMeet the Stone Set\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eThe Craftsmanship\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eCrafted in textured cotton slub with a soft cotton mulmul lining, the Stone Set brings together relaxed tailoring and refined craftsmanship. The natural texture of the fabric gives the set a beautifully understated finish, while the mulmul lining adds softness and comfort against the skin.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eThe Silhouette\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eThe set pairs a softly structured sleeveless waistcoat with fluid, wide-leg trousers. The tailored upper creates definition through the waist, while the relaxed trousers fall effortlessly for a long, elongated silhouette.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003e\u003cstrong\u003eThe Waistcoat\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eDesigned with a refined notched lapel and a softly curved hem, the waistcoat brings a contemporary tailored feel to the set. A single front button creates a clean, minimal finish, while the sculpted seams add subtle structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003e\u003cstrong\u003eThe Trousers\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eThe trousers feature a high-rise, wide-leg silhouette designed to drape beautifully from the waist to the floor. Their clean construction and fluid movement balance the structured waistcoat for an effortlessly polished look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003eThoughtfully placed pockets add both function and ease, while the tonal construction keeps the entire set refined and versatile. The contrast between the structured waistcoat and fluid trousers creates a modern expression of understated luxury.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(109, 60, 60);\"\u003e\u003cem\u003e“Slip into the Stone Set, and let quiet confidence become your signature.”\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42873061605461,"sku":null,"price":4299.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42873061638229,"sku":null,"price":4299.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42873061670997,"sku":null,"price":4299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/files\/IMG_7020.png?v=1786713570"},{"product_id":"meadow-dress-1","title":"Meadow Dress","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eMeet the Meadow Dress\u003c\/em\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Craftsmanship\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eCrafted in soft, breathable cotton, the Meadow Dress brings together delicate craftsmanship and effortless femininity. Intricate floral eyelet embroidery creates a beautifully textured finish, giving the dress its signature romantic character.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Silhouette\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eDesigned in a softly fitted mini silhouette, the dress gently follows the body while allowing ease of movement. Its clean lines let the intricate embroidery and delicate construction take centre stage.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Sleeves\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eVoluminous long sleeves add a graceful sense of drama, finished with softly gathered cuffs for a delicate, feminine finish.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Neckline\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eA flattering V-neckline softly frames the décolletage, complemented by delicate trim that adds a refined touch to the neckline.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Back Details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eThe back reveals the Meadow Dress's most distinctive detail: an open-back design framed with delicate lace-trimmed edges and a graceful bow tie at the neckline. A slim lace-trimmed band crosses the back, creating an elegant cut-out effect while maintaining the dress's delicate, feminine character.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Finishing Touch\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003eFrom its intricate eyelet embroidery to its softly gathered sleeves and beautifully considered open back, every detail of the Meadow Dress is designed to feel romantic yet effortlessly modern.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(93, 55, 55);\"\u003e\u003cem\u003e“Slip into the Meadow Dress, and let every detail tell a softer story.”\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42873068847189,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42873068879957,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42873068912725,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/files\/IMG_6992_5ade1f2d-c85b-42cf-a047-23372a3b62e6.png?v=1786528322"},{"product_id":"vale-dress","title":"Vale Dress","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eMeet the Vale Dress\u003c\/em\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eThe Craftsmanship\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eCrafted in a breathable cotton-linen blend with a soft cotton mulmul lining, the Vale Dress brings together natural texture, delicate detailing, and effortless femininity. The linen-cotton fabric gives the dress a beautifully understated finish, while the mulmul lining adds softness and comfort against the skin.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eThe Silhouette\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eThe dress features a softly defined bodice flowing into a full, fluid maxi skirt. The gently gathered waist creates subtle definition, while the relaxed fall of the skirt allows the silhouette to move beautifully with every step.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Bodice\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eDesigned with a softly fitted bodice and delicate ruffled sleeves, the upper silhouette balances structure with a feminine softness. The clean neckline keeps the design refined, while the gentle shaping through the bodice creates an elegant, flattering fit.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Skirt\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eThe skirt falls into a graceful, flowing maxi silhouette with gentle volume through the length. Its natural movement creates an effortless sense of ease, allowing the cotton-linen fabric to drape beautifully while maintaining the relaxed character of the dress.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003eThoughtfully placed ruffle detailing adds a subtle romantic touch, while the natural texture of the cotton-linen fabric keeps the overall look understated and sophisticated. The soft lining ensures comfort, making the Vale Dress an effortless expression of modern femininity and quiet luxury.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(89, 49, 49);\"\u003e\u003cem\u003e“Slip into the Vale Dress, and let effortless femininity speak for itself.”\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42873073434709,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42873073467477,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42873073500245,"sku":null,"price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/files\/IMG_7014.png?v=1786525813"},{"product_id":"halo-set","title":"Halo Set","description":"\u003ch3\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eMeet the Halo Set\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Craftsmanship\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eCrafted in a refined cotton-linen blend with a soft cotton mulmul lining, the Halo Set brings together delicate femininity and effortless sophistication. The natural texture of the fabric gives the set an understated, elevated finish, while the mulmul lining ensures a soft, comfortable feel against the skin.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Silhouette\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eThe set pairs a softly sculpted, feminine top with fluid wide-leg trousers. The fitted bodice creates definition through the waist, while the relaxed trousers fall effortlessly for a graceful, elongated silhouette.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Top\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eDesigned with delicate puff sleeves and a softly scalloped hem, the top brings a romantic touch to the silhouette. The front features elegant tie-up detailing, allowing the neckline and fit to be subtly adjusted while creating beautiful, delicate bows.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Neckline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eA softly curved sweetheart-inspired neckline frames the décolletage, balanced by the gathered construction and feminine ties through the center. The result is romantic yet refined, with just enough detail to make the piece distinctive.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Trousers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eThe wide-leg trousers are designed to fall fluidly from the waist, creating an effortless sense of movement. Their clean, elongated silhouette balances the detailed top, making the set feel polished without appearing overly formal.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003eScalloped edges, delicate ties and softly gathered sleeves bring together the set's signature feminine character. Thoughtfully finished with practical pockets, the Halo Set is designed to move effortlessly between elevated everyday dressing and occasion wear.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(94, 43, 43);\"\u003e“Slip into the Halo Set, and let effortless femininity surround you.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":42873076121685,"sku":null,"price":4500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42873076154453,"sku":null,"price":4500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42873076187221,"sku":null,"price":4500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/files\/IMG_7007.png?v=1786714391"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0531\/1317\/collections\/IMG_7016_b83ed02a-054b-429c-9308-1f5de3b21092.png?v=1786606064","url":"https:\/\/mejebe.com\/collections\/the-first-chapter.oembed","provider":"Mejebe","version":"1.0","type":"link"}